Execution, Execution, Execution – The Primary Virtue of Startups

 There is old saying between venture business fields.

‘1000 people think ‘something nice idea’ at the same time, but only 10 people make execution.’

Long time ago good ideas based on knowledge and insight was the only gift for nobles. Many people have to work for living daily and don’t have much time to think and make good ‘ideas’. But Industrial Revolution made people ‘live well’ than before and people could have enough time, knowledge to make a good idea.

Actually this kind of concepts can be more powerful to make certain IT products – software and web applications. They can be modified and redistributed easily than traditional industry products. Compare them with a car manufacturing company to modify specification of their newly launched model after showcase.

Fast modification with user’s feedback can be great strength to them. (Of course manufacturing Companies can apply Rapid prototyping to make this kind of strategic concept. See ‘The Art of Innovation’, story of Ideo.)

Execution is the most important thing to Startups including new business Task Force Team who belongs to big, fat size traditional company. 

Ideas are worth nothing unless executed.


P.S.) This article inspired with books below

The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm by Tom Kelley and more.

Getting Real by 37signals

Execution: The Discipline of Getting Things Done by Larry Bossidy, Ram Charan, Charles Burck


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